Facebook will eventually be sitting on a mountain of secondary data or metadata: favorite restaurants, places, musicians and many more categories of information. All this data will be structured and associated with its millions and millions of users. What it does or doesn’t do with that information and data will also be interesting to watch. Facebook executives denied there was any associated monetization scheme in the wings. We’ll see.
The phrase “semantic metadata” was mentioned several times throughout the keynote. And the vision of a web of connected identities and associated data leads to some interesting possibilities — even search opportunities.