When it comes to paywalls around news websites, I sometimes wonder if we are becoming an international fraternity of cargo cultists. The voodoo economics which accompanies the release of digital sales figures for The Times and Sunday Times is developing into its own art. What could this 105,000 digital sales, ‘around half’ of which are subscribers actually MEAN?Well, you can read some pretty interesting analysis here, or here, or here or here (FT paywall warning), or indeed in hundreds of other places.